- QuickviewLife, Non FictionAdland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
- QuickviewNon FictionBusiness @ the Speed of Thought is a book written by Bill Gates and Collins Hemingway in 1999. It discusses how business and technology are integrated, and explains how digital infrastructures and information networks can help someone get an edge on the competition.Gates asserts cyberspace and industry can no longer be separate entities, and that businesses must change to succeed in the Information Age. Though the book is not a technology handbook it gives insights on how to integrate business process with technology. It explains how advances in networking and information technology can make a difference in day-to-day business.
- QuickviewNon FictionA revolutionary new history from the bestselling author of Millennium .
- QuickviewNon FictionDecember 2012: Tens of thousands of people - women, men, families, young, old, rich, poor - come out onto the streets of towns and cities in India to protest the brutal gang rape and murder of a young medical student in Delhi. For days and months, the protests refuse to die down. People demand change, action, commitment to the ideals of democracy and egalitarianism. And they refuse to be silenced. Soon, a new law is put in place. More and more people start to report incidents of sexual assault. New conversations, new debates begin: is violence increasing? Are we seeing more of it? Was it previously invisible? What do Indians really think about women? In this bold and brilliant collection of visual stories, fourteen young women respond to the activism and debates on the ground; they negotiate anger, fear, hope, resistance. Created in a week long workshop, these stories talk to each other as they powerfully describe the fierce determination of the writers/artists to continue the battle for change.
- QuickviewNon FictionIn an engaging book that sweeps from the Gilded Age to the 1960s, award-winning author Laura Claridge presents the first authoritative biography of Emily Post, who changed the mindset of millions of Americans with Etiquette, a perennial bestseller and touchstone of proper behavior.A daughter of high society and one of Manhattan's most sought-after debutantes, Emily Price married financier Edwin Post. It was a hopeful union that ended in scandalous divorce. But the trauma forced Emily Post to become her own person. After writing novels for fifteen years, Emily took on a different sort of project. When it debuted in 1922, Etiquette represented a fifty-year-old woman at her wisest–and a country at its wildest. Claridge addresses the secret of Etiquette's tremendous success and gives us a panoramic view of the culture from which it took its shape, as its author meticulously updated her book twice a decade to keep it consistent with America's constantly changing social landscape. Now, nearly fifty years after Emily Post's death, we still feel her enormous influence on how we think Best Society should behave.
- QuickviewNon FictionEngaging India: Diplomacy, Democracy And The Bomb is a non-fiction title that tells a turbulent period in world politics and the nature of the relationship between India and the United States at that time.The book discusses vital issues such as the period during which nuclear missiles were tested by India and Pakistan and its effect on world politics and alliances. The book also details the period in politics where Indo-U.S relationships were peaking, with the two countries engaging in open dialogue to better the nations and the lives of the people.Engaging India: Diplomacy, Democracy And The Bomb recalls the time when India was rising to supremacy as a global powerhouse and the resulting relationship that developed between two of the most powerful countries in the world. This book was published by Penguin India in 2007 and is available in paperback.
- QuickviewLife, Non FictionNEW YORK TIMES BESTSELLER • John McCain’s deeply moving memoir is the story of three generations of warriors and the ways that sons are shaped and enriched by their fathers. McCain’s grandfather, a four-star admiral and one of the navy’s greatest commanders, led the strongest aircraft carrier force of the Third Fleet during World War II. McCain’s father, also a four-star admiral, served as commander of all U.S. forces in the Pacific during the Vietnam War. It was in Vietnam that John McCain III faced the most difficult challenge of his life. A naval aviator, he was shot down over Hanoi in 1967. Recognized as the son of a top commander, McCain was tortured and imprisoned for five and a half years. Despite this, he refused Vietnamese offers of an early release. What McCain learned from his grandfather and father enabled him to survive those hard years. A testament to the power of human endurance, Faith of My Fathers is the story of three men who fought for their country with courage and emerged with their honor intact.Praise for Faith of My Fathers“A thoughtful first-person take on survival, both physical and psychological . . . hard to top and impossible to read without being moved.”—USA Today “A candid, moving, and entertaining memoir . . . impressive and inspiring, the story of a man touched and molded by fire who loved and served his country in a time of great trouble, suffering, and challenge.”—Kirkus Reviews “A serious, utterly gripping account of faith, fathers, and the military.”—Publishers Weekly (starred review) “Faith of My Fathers may also appeal to those who flocked to Saving Private Ryan and kept Brokaw's The Greatest Generation near the top of the bestseller lists.”—Library Journal “Faith of My Fathers is the powerful story of a war hero. In it we learn much of what matters most. As prisoner (and later Senator) McCain instructs us: Glory is not an end in itself, but rather a reward for valor and faith. And the greatest freedom and human fulfillment comes from engaging in a noble enterprise larger than oneself. Faith of My Fathers teaches deep truths that are valid in any age but that warrant special attention in our own.”—William J. Bennett
- QuickviewNon FictionLong hours. Juggling family and work. Deadlines. High stress levels. Today’s professionals are feeling more overworked and overwhelmed than ever before. Yet you CAN get more done than you ever thought possible—and still get home to your real life sooner. Laura Stack, “The Productivity Pro,”® shows you how.Leave the Office Earlier explores the ten key factors that improve results, lower stress, and save time in today’s workplace. Fun, interactive quizzes speed you to exactly the advice and techniques you need the most. You can tailor this information-loaded book to your own needs by focusing on your problem areas—such as time-wasters, distractions, email overload, or poor organization—and by following the easy-to-implement solutions. With Laura Stack’s help, you’ll work more efficiently and be more productive in every area of your life, so that you can really live according to your priorities. Don’t just work faster. Work better, reduce stress, and leave the office earlier!
- QuickviewLife, Non FictionKarisma Kapoor has played many roles from successful actor to businesswoman but her favourite is being mother to her two beautiful children, Samaira and Kiaan. In My Yummy Mummy Guide, she shares with you all her experiences from managing her pregnancy to losing all the weight afterwards to disciplining her kids. Here is great advice on finding the perfect maternity outfits, decorating your children's rooms, juggling work life and motherhood and planning the most stylish kiddie parties. From the first trimester to school's first semester, from growing-up issues to teen fads, My Yummy Mummy Guide is the most fun-filled best friend any mother could have. How to be glam at 40 weeks Finding that perfect nanny Managing me time Losing 24 kg in 9 months Book Features:Covers all issues from post-pregnancy diets to red-carpet maternity dressing Beautifully designed with stylish illustrations
- QuickviewNon FictionCompanies around the world have a tendency to take young, healthy individuals, suck them dry of energy and creativity, and then spit out the desiccated husks with never a backward glance. In order to survive this process, it is necessary to laugh. Office Wit & Wisdom encourages us to appreciate the funny side of office life and includes a dictionary of management-speak, with definitions of those strange phrases only ever uttered within the confines of the office; a field guide to office personalities (sadly, we all know those executives who punch the air and whoop as they hit their targets); the horrors and pitfalls of email and internet browsing at work; and a sobering analysis of office parties: years of commuting, unpaid extra hours, and working lunches rewarded by warm white wine and public humiliation by karaoke.
Riding the Indian Tiger: Understanding India the World’s Fastest Growing Market, by William Nobrega (Author), Ashish Sinha (Author)Non FictionIndia is poised to overtake China in 2008 as the world's fastest growing economy and is becoming one of the largest economies globally. Direct foreign investment in India has increased dramatically over the past three years and the pace of activity continues to quicken as large private equity funds create new emerging market funds and corporations continue to look for new revenue growth. The middle is expected to grow from 90 million individuals today to 351 million individuals by 2010 and the retail market is expected to grow from 300 billion dollars today to 637 billion dollars by 2015. However, many companies have yet to take a close look at India and the information they currently have is limited and/or outdated. This book will provide individuals and groups that have an interest in this vast market with a detailed picture of the economic opportunities it may provide.
- QuickviewNon FictionIn 1984, Simranjit Singh Mann resigned from the Indian Police Service in protest of Operation Blue Star, the Indian Army operation ordered by Indira Gandhi, then prime minister, that cleared the Golden Temple complex of Sikh militants. Mann was subsequently charged, among other things, with conspiracy to assassinate Prime Minister Indira Gandhi. A passionate Sikh whose radical beliefs were honed by his family, Mann went underground and was apprehended while trying to flee the country. He spent five years in prison, after which all charges were dropped.Three decades after Blue Star, his daughter Pavit Kaur looks back on the years her father spent in prison. In this disarmingly honest and emotionally charged account, Pavit Kaur documents her father’s hellish journey through the Indian prison system. This is also a personal story and the story of a family during one of the most fraught times in India's history.Quote ‘A fascinating account of how Operation Blue Star turned life for a prosperous Sikh family into hell. The author, daughter of the controversial Sikh politician Simranjit Singh Mann, who spent five years in jail on a trumped-up charge of sedition, says, “Bhindranwale shared an ideology with my father: a separate homeland for the Sikhs”’—Satish Jacob, veteran journalist