Adland: A Global History of Advertising,by Mark Tungate
Adland: A Global History of Advertising,by Mark Tungate
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.
Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today’s big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Readers Destination is a Delhi based book vendor, dealing in both new and used books. Apart from selling books, we are also running a library, which has proved to be a melting pot of hundreds of avid readers.
NEW YORK TIMES BESTSELLER • John McCain’s deeply moving memoir is the story of three generations of warriors and the ways that sons are shaped and enriched by their fathers. McCain’s grandfather, a four-star admiral and one of the navy’s greatest commanders, led the strongest aircraft carrier force of the Third Fleet during World War II. McCain’s father, also a four-star admiral, served as commander of all U.S. forces in the Pacific during the Vietnam War. It was in Vietnam that John McCain III faced the most difficult challenge of his life. A naval aviator, he was shot down over Hanoi in 1967. Recognized as the son of a top commander, McCain was tortured and imprisoned for five and a half years. Despite this, he refused Vietnamese offers of an early release. What McCain learned from his grandfather and father enabled him to survive those hard years. A testament to the power of human endurance, Faith of My Fathers is the story of three men who fought for their country with courage and emerged with their honor intact.Praise for Faith of My Fathers“A thoughtful first-person take on survival, both physical and psychological . . . hard to top and impossible to read without being moved.”—USA Today
“A candid, moving, and entertaining memoir . . . impressive and inspiring, the story of a man touched and molded by fire who loved and served his country in a time of great trouble, suffering, and challenge.”—Kirkus Reviews
“A serious, utterly gripping account of faith, fathers, and the military.”—Publishers Weekly (starred review)
“Faith of My Fathers may also appeal to those who flocked to Saving Private Ryan and kept Brokaw's The Greatest Generation near the top of the bestseller lists.”—Library Journal
“Faith of My Fathers is the powerful story of a war hero. In it we learn much of what matters most. As prisoner (and later Senator) McCain instructs us: Glory is not an end in itself, but rather a reward for valor and faith. And the greatest freedom and human fulfillment comes from engaging in a noble enterprise larger than oneself. Faith of My Fathers teaches deep truths that are valid in any age but that warrant special attention in our own.”—William J. Bennett
Frank McCourt’s glorious childhood memoir, Angela’s Ashes, has been loved and celebrated by readers everywhere for its spirit, its wit and its profound humanity. A tale of redemption, in which storytelling itself is the source of salvation, it won the National Book Critics Circle Award, the Los Angeles Times Book Award and the Pulitzer Prize. Rarely has a book so swiftly found its place on the literary landscape.And now we have ’Tis, the story of Frank’s American journey from impoverished immigrant to brilliant teacher and raconteur. Frank lands in New York at age nineteen, in the company of a priest he meets on the boat. He gets a job at the Biltmore Hotel, where he immediately encounters the vivid hierarchies of this “classless country,” and then is drafted into the army and is sent to Germany to train dogs and type reports. It is Frank’s incomparable voice—his uncanny humor and his astonishing ear for dialogue—that renders these experiences spellbinding.When Frank returns to America in 1953, he works on the docks, always resisting what everyone tells him, that men and women who have dreamed and toiled for years to get to America should “stick to their own kind” once they arrive. Somehow, Frank knows that he should be getting an education, and though he left school at fourteen, he talks his way into New York University. There, he falls in love with the quintessential Yankee, long-legged and blonde, and tries to live his dream. But it is not until he starts to teach—and to write—that Frank finds his place in the world. The same vulnerable but invincible spirit that captured the hearts of readers in Angela’s Ashes comes of age.As Malcolm Jones said in his Newsweek review of Angela’s Ashes, “It is only the best storyteller who can so beguile his readers that he leaves them wanting more when he is done...and McCourt proves himself one of the very best.” Frank McCourt's ’Tis is one of the most eagerly awaited books of our time, and it is a masterpiece.
Karisma Kapoor has played many roles from successful actor to businesswoman but her favourite is being mother to her two beautiful children, Samaira and Kiaan. In My Yummy Mummy Guide, she shares with you all her experiences from managing her pregnancy to losing all the weight afterwards to disciplining her kids. Here is great advice on finding the perfect maternity outfits, decorating your children's rooms, juggling work life and motherhood and planning the most stylish kiddie parties. From the first trimester to school's first semester, from growing-up issues to teen fads, My Yummy Mummy Guide is the most fun-filled best friend any mother could have.
How to be glam at 40 weeks
Finding that perfect nanny
Managing me time
Losing 24 kg in 9 months
Book Features:Covers all issues from post-pregnancy diets to red-carpet maternity dressing
Beautifully designed with stylish illustrations